NEW BEACH BABY LIGHTS HIGH-LIFT BLONDE is a high-lift permanent hair color series that expands our blonding capabilities to new heights! 6 new shades deliver lift and toning action in one step. From cool icy blondes to beautiful balanced natural blondes. Now, sun-kissed hair is possible all year long! BEACH BABY LIGHT HIGH-LIFT BLONDE: • Lifts up to 5 levels in one-step. • Utilizes a conditioning cream formula. • Has an optimal consistency when mixed, making it perfect for all blonding techniques: all over blonding, foil highlighting and balayage. • Mixed in a 1:2 ratio with 40 Volume Oreor Crème Developer (1.74 oz. Color + 3.48 oz. Developer) and processed for up to 50 minutes at room temperature.